Intention

The purpose of Belgian Spirit is to develop, through Belgium’s presence at BODW,

a long-term collaboration with Hong Kong and to reinforce the cultural

and economic ties between the players in the fashion, design and architecture

sectors in both countries.

Indeed, Belgium possesses a singular creative know-how with confirmed and emerging talents ready to share Hong Kong’s expertise and to develop a sound and sustainable business relation.

In a multicultural context open to the most diverse influences and practices, architects, designers and fashion designers

defend their distinctive traits, their histories and their technical, philosophical and aesthetic inclinations.

The creative landscape of Belgium offers an image that juxtaposes an abundance of individual profiles, from which emanates an impression of multiplicity and diversity

that reflects the desire of these professionals to reinvent themselves every day, to refuse any attempts at standardization or the ascendancy of a single ideology.

It’s this unity beyond multiplicity that we want to put forward with ‘Belgian Spirit’ in Hong Kong.

Actions

Belgian Spirit exhibition

@ Detour during Business of Design Week 2011

www.bodw.com In the fall 2011 the three regions of Belgium presented ‘Belgian spirit’, a multicultural joint project transcending the disciplines of fashion, design, architecture and graphic design, in the main site of Detour.	www.detour.hk The aim of the 3 dimensional installation realized in the courtyard of the former Police married quarters was to express the strength and specificity of Belgium formed around the careful balance of its multiculturalism, its differences and its contemporaneity.
Moreover, an economic delegation from Belgium visited Hong Kong during BODW2011 in order to develop a business network in the fields of fashion, architecture and design. Many promising professional contacts were established. Our 2011 website : Concept - Selection - Creators

Future

In 2012 Belgium will renew its presence at BoDW.

Based on the success of our mission in 2011, we expect an even larger

presence in 2012 and in the years to come.

Organizers